Hypnosis Tactics Guide

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How To Read People’s Minds

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People all the time think they can read another person’s mind when really it’s nothing more than a subconscious reaction to a person’s unconscious actions.

What I’m talking about is remember when we talked about how what you think gets projected to the rest of the world? And that it’s almost as if you have an antenna on your head beaming your thoughts all around you? This is what you can think of as you begin to read this article because there are certain strategies you can apply to accurately “read people’s minds” so to speak.

Now, I’m not talking about reading a person’s every thought. That would require too much effort. What I’m talking about is reading a person’s “hidden agenda” — the thoughts that lurk behind the thoughts they consciously project. For example: have you ever met a person and they “appeared” to be nice to you, like you, trust you and act genuine and sincere with you?

But the whole time they speak to you, there’s this thought lurking in the back of your mind that this person just might be up to something secretly. That maybe after all they really aren’t sincere as they are projecting. Then you begin to wonder if this person is conning you, or trying to “butter you up” in attempt to get something from you… or to look at them in a way that they liked to be looked at even if they aren’t that type of person?

Your unconscious mind was picking up on their unconscious cues. You were reading their non-verbal language automatically. Now, it’s obvious to people when a person is upset. They may hunch their posture, look down to the floor; put a grim look on their face… and even at times, their eyes might water.

Consciously you don’t think to yourself “Well, the person is looking to the floor, they are hunching in their posture… etc” instead, your unconscious mind tells you that there’s something wrong with them — it processes those signals automatically. So reading people’s minds is more or less of listening to your intuition. If you can quiet the thoughts in your mind, you may be able to “pick up” on theirs.

To strengthen your intuition, you must trust your inner guidance and what it is saying to you. How many times have you been in a transaction and everything didn’t feel right, but the logic was there. So you decide to go with it and later you regretted it? You didn’t listen to your intuition.

You can just ask yourself when you’re talking with others, or even before you talk to them, and even more — you can ask what they are thinking and experiencing while they are on the other side of the planet.

But I’m not going to lie to you. It requires a lot of effort to do this. You literally have to pretend to be the person you want to mind read. You must act as if you are inside them — much like your spirit is possessing them and picking up their thoughts about you, things, etc.

What can they hear? What are they seeing? What are they feeling? This is what you must do in order to accurately read people’s minds. But, I personally don’t practice this technique, ever, anymore.

The reason why I don’t is because it’s not scientifically proven to work, only theory. I’ll admit that at times, however, I was rather good at it, so it seemed, and I began to remotely program people minds. I’d feel something first, and then shift into being that person as if I was “planting thoughts” inside them.

But you have to be careful. I’d be angry with someone, get angry, or feel like they should fear me and I’d shift into being that person. It doesn’t work that well. Although it may “scare” that person, it comes back to you – many fold.

That is why this article is more or less for entertainment purposes only. If you’d like to practice this technique, by all means, you can do that but you must remember the law of Karma. Only make people feel good so you can have others make you feel good. I had a lot of problems when playing with this technique, personally. I would do things to people “remotely” (as you’ll learn more about in the next article) for selfish reasons only.

And it would come back and bite me in the butt. Like one time I thought of a woman who couldn’t help but to want to kiss me. I imagined she would lunge forward and kiss me. Passionately, I held these images in my mind. I shifted into her body. She felt it.

Well, what happened was the most disgusting thing I’ve ever experienced in my life. I literally had to hold her head away from me because she was drunk and her tongue was lashing out at me like a demon was trying to kiss me disgustingly. What a terrible thought. It still turns my stomach today. So you have to be sure to be good with this and do good with it, too.

What is the other person getting from this? You have to give in order to receive. If you use this technique to receive only, then it’ll come back and nip you in the butt, too.

Now, I’m not saying that this technique is bad, or that it will cause bad things to happen to you. And I’m not even sure if it’s real. I don’t know if because you are imagining these things happens to you, they happen. I don’t know if it has something to do with the law of attraction and that you’re “tricking” yourself into believing that this person is feeling the things that you desire so the universe sets it up that way. I just don’t know.

All I can tell you from my own experience is that it is not good to play god with other peoples free will. Even GOD himself doesn’t mess with your free will!

I’m not sure if you believe in god. I’m certainly not preaching to you but I’ll tell you that this force, in my opinion, does not appreciate or like you manipulating other people. I’ve been punished too many times in my life to say this is FACT by using this technique.

You can take or leave that advice. Using this technique, in my opinion, is borderline no good for me.

So I don’t use it. But you’re welcome to try it. 

It’s rather simple and easy to apply. I showed you this article how it works. If you’re interested in giving it a go by all means, try it. But use it wisely. Ponder that thought well.

Covert Hypnosis Powerful Techniques To Seduce Women

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It’s all about theme. What is the theme you’d like to have in the conversation. You have to have a target. If you don’t then you’ll just be whizzing bullets in every direction. If you want to seduce a woman, it’s obvious your theme pattern should be:

•   Connection

•   Fascination

•   Attraction

•   Lust

•   Love

A man is much easier to seduce. You’d simply talk about:

•   Sex!

No kidding! It’s about all you need to do!

So in this article I’m going to talk about seducing women. However, realize this process can be tailored to suit your situation whether you’re selling or talking to your kids – it works.

The magic question: “What is the first signal you get on the inside that lets you know ________?”

For example: What’s the first signal you get on the inside that lets you know when you can like a trust a person you’ve just met?” Let them tell you. Then, you simply listen to them, and the words they emotionally “mark” as they reply. Suppose she says: “Well, I don’t know. I think they are nice, they’re compassionate, and just makes me feel good.”

A simple reply from you could be “Ahh, yes. It’s nice when you meet someone that you think is nice (pointing to yourself), and as you focus on those qualities it doesn’t take much to realize how compassionate this person is with you (pointing to yourself again), and I can understand how it can make you just feel good.”

I remember being on the beach and I saw this gorgeous woman sitting all alone. She wore a small bikini that covered just enough to be legal. She looked great. Around her were several men. They all sheepishly stared at her with lust. First, I couldn’t believe how many men there were around her, and they weren’t even trying to say hi, or talk to this gorgeous woman! I couldn’t take it anymore.

So, I strolled up to her and said “You look like a kind and strong enough woman to meet a new potential friend.” She said invitingly “Yes, I am.”

So I said “well hello, I’m Frank and you are?” She replied “Pepa.”

Then I went right to work. I said “Look, Pepa, I really like that name by the way, but anyway I only have a few minutes to talk before I meet my brother to go fishing, but let me ask you… Isn’t it sick how all these guys are obviously attracted to you but not one of them has the decency to come find out what a great person you are?

STOP RIGHT HERE.

She started at me with the widest eyes I’ve ever seen!

What did I just do? Well, I captured her \frame\ of mind. Didn’t I?

It’s obvious she was being stared at. Wasn’t it? What I did was leverage the situation. I turned the situation into my favor. So after she looked at me with amazement, she said “I’m speechless.” So I said “Well, don’t you agree?” And she did.

So then I started in again “So tell me, Pepa, when people go out sometimes they like to be looked at, and at other times they like to do the looking. You know? So most of the time when you go out what do you like to do? For the most part, would you rather be looked at or do the looking?

She replies “Well I’d have to say I liked to be looked at.”

So I started in again “And what is it about being looked at do you find most fulfilling?”

She said “It’s nice to know that I’m appreciated, that I’m someone of value, that I’m getting my ego boosted.” And she started laughing.

And I laughed with her and said “Okay, well, have you ever been able to look at someone and know that deep inside that you could tell exactly how that person is?

And she responded “yes.”

I continue… “Okay, so let’s say you go out and you see this guy (gesture towards myself), and deep inside you can recognize for your own reasons that he’s going to treat you with respect, but most of all he’s going to express his appreciation for you and treats you like you’re the most desirable woman on the face of the planet, that you’re something of real value to him and you just stop and think, Wow, what an ego booster. Now, how long do you think you’d hesitate before you ask this guy out?”

STOP RIGHT HERE…

Do you see what I’m doing here?

Am I just saying stuff, or do I have a direction or purpose in mind?

So she responds with “I wouldn’t.”

And I said “Right. You wouldn’t hesitate at all. And you know what I find interesting is how when you can look at a person in that way, how you already feel this sense of connection… this flow of connection that just brings you closer to this person, doesn’t it?”

Her “Oh yeah, sure, absolutely.”

I say “Absolutely. And what the neat part about it is when you can really feel that sense of connection with this person is how you can just listen to this voice on the inside, and as you just take control of this voice and put it deep inside where it says just go for it, make this yours before someone else takes it. Ya know?”

Her “Uh huh…”

So I continue… Note: This is where I fractionate. I’m conditioning her. I want her out of the state I just created. So I go to normal “fluff talk.”

I say “so I’m guessing you’re from around here is that correct?”

She responds “Yeah.”

I go “Oh. That’s cool. So did you grow up here?”

She says “Yeah, but I moved away for a while, and then came back.”

This is where I start in again, I want her back into that connection state I just had her in so I say… “Oh, so you left but you came back. Wow. Isn’t it neat how with some things (And I gestured towards all the rest of the guys) you don’t feel a connection with, but other things like this place, you have a connection and a strong desire to make this yours again (and I gesture towards myself again!)?

Her “Come to think of it, yeah, it is.”

Now I have her back into the state of connection again. Only this time, the state she feels is stronger! Get it? When you put someone in a state of mind, take them out, and then put them back in, the state becomes stronger and more and more real to them.

So, in essence, the more you put them in a state and take them out and back in again, the stronger and more real that state becomes. Make sense?

But… I’m not done now, because I want to…

Make her feel overwhelmingly attracted to me using hypnotic patterns

This is much of what I’ve been doing already with her. A little pitter pattern here and there. But this is where I really begin to heat things up. 

So I start in again… “Yes, Cumming to think of it like that, the connection you feel with things lead to other more pleasurable things Right? Now, I was reading this interesting article about how we process things in our mind and how everything that happens in your mine, happens in a certain order, you know a certain sequence. Like, for example, have you ever met someone that you just feel an incredible connection with? (And again, I’m gesturing to myself.)

Her “Yes, of course.”

I continue… “Yes, of course, and that reminds me of a friend of mine. She was telling me that when she really feels that sense of connection with a guy it leads to an attraction. Like first, she said after she feels that warm click in the pit of her belly that makes her feel this incredible connection with this guy (pointing to myself again), certain other things begin to happen.”

STOP.   I leave her hanging here. She’s entirely connected to me, and she’s following what I’m saying; now I want her to anticipate what I was going to go on to say… And she did.

She looked wide eyed and said “Like what?”

I go… “Well, like first, as she begins to feel the process of growing attracted to this person, she begins to really pay attention, listen carefully and focus in on a particular feature she finds attractive, and as she doing that the rest of her environment just melts and drops away, so it’s just her and him, looking at each other, and she said as all that’s happening it’s like the deep soothing voice of this guy just begins to enter her, to the point where she just feels the warmth of it begin to vibrate her body… and as her heart begins to flutter with that experience, and her breathing begins to deepen, she said it’s like that warm feeling begins to heat up into a fire, a fire spreading places all over her body… and she said that it doesn’t matter whether she focuses in on where she feels that feeling going first, whether where she feels that feeling go next, or whether where she feels that feeling go to where she would like it to feel best right now… what matters to her at this moment is how that feeling causes her to “come” over and over again to one conclusion… that she just has to get this, and she said it’s like you just have to go for it, make this yours.”

“Can you feel that?” (Create an anchor).

Her “MMmmm.. Yes.”

At this point she’s staring at me with lust. She’s actually ready to jump me. How do I know? As I was saying this to her she was squirming all over the place! She was obviously having an emotional up-rush. Her face flushed, her entire physiology changed. She physically shifted her body around. She felt what I was describing to her.

Now, are you beginning to see the process at work? I’ve successfully conquered my objectives.

And I have the option now to plant the idea of thinking about me like this when I’m not even around her, see if I can get that kiss, and possibly more, or walk away a tease.

In this case, I wanted her to think those things about me when I wasn’t around. So I started in again…

“So anyway, she said after you’ve experienced that with someone, it’s easy to find yourself thinking about this person in that way when he’s not around. You know, maybe you begin to imagine all the places you’d go with him, all the fun and exciting things you’d do together, and even you know, you begin to imagine private things. And the real neat part about it is that sometimes little certain things like turning on a light switch, or opening a door can ignite these ideas, passions and floods of incredible feelings about this guy.”

“Now, I can tell you’re really enjoying this conversation.” Her… “Yes, I am.”

Me… “Well, I sure am too. And it’s too bad you probably would like to relax now and that I have to go (she starts shaking her head like “NO! Don’t go!) meet my brother to go fishing. What steps could we take to continue this enjoyment?”

Her… “Why don’t you cancel going fishing and why don’t we go to the bar on the beach. I think that’s a better idea.”

AND the rest is history.

As you can see, using what other people process and combining your hypnotic skills with the information they give you reap tremendous rewards.

It makes your persuasion multiply because there is nothing more powerful than a person’s own natural process.

Dig for it. Use it. Apply this strategy. Tailor it to suit your own unique situation. It’ll prove to be one of the most powerful techniques of covert hypnosis.

How To Remove The Objection Before It Occurs

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This is the magic line to think of constantly. Sometimes you’ll meet people who have strong opinions. They don’t seem to want to budge on them, and will often “fight” to keep their beliefs intact. Trying to change a person’s belief is nearly impossible. In fact, it’s probably the last thing you should attempt to do in my opinion. But what I’m talking about here is the fact that when you meet people, they are going to have objections about you or what you’re trying to do.

If you’re selling something, they will have objections. If you’re trying to seduce them, they will object with excuses. If you need your kid to clean their room, they will obviously object, or have “hidden objections” they don’t point out. So it only makes sense that you utilize this tool of getting the person to “switch” their focus on something better than their previous objections.

For example, when I sold vacuum cleaners door to door, they were loud. VERY LOUD. Not only that, they were clunky, and little bit heavy. Well, the first thing I would do is point out these objections before they did. I would tell them flat out “Now you may have noticed that this vacuum is a little heavy clunky and loud, but that’s because the motor we use is industrial sized so that there isn’t a spec of dust that can resist its sucking power.”

I’d continue….

“So as you think about all those things, let me show you the better side of this vacuum cleaner because its positive aspects you’ll soon clearly see far outweigh the negative. Here’s how…

How many salesman have “snake-oiled” you in the past? …You bought their product, take it home, and it falls apart or has several flaws you didn’t notice before but notice now. How did you feel about the salesman afterward? Like you want to do business with them again?

This is the mistake most salesmen make: They fail to point out the objections of their product BEFORE the customer does, and often times will painfully lose the sale as a result. If you’re trying to persuade someone into doing something, you need to get all the objections out of the way as soon as possible. That way, at or near the end of your presentation, the person cannot possibly object because you’ve already pointed them all out!

Now, if you don’t have a good product or service and there are too many objections, consider selling something else. And what happens when you point out the objections? Won’t the person dislike it faster? Won’t they get turned off right away? No… Because after the negatives are out of the way, you then begin to talk about all the positive aspects of the whatever it is that you’re talking about. Then, the negatives will be a thing of the past.

For example:

I know a man who doesn’t think very highly of his own looks. Other people will tell you that he isn’t a very attractive guy — rather “geeky” if you will. But this guy meets and seduces women all the time. And I’m not talking about “average looking” women, I’m talking but drop dead gorgeous ones. Upon discovering this, I asked him how he did it. And he said to me “When I meet a woman, I simply tell them things like I know I’m not the best looking guy in the world, but if you can allow yourself to get past that, there’s a who world of pleasure and satisfaction I can give you from the ugly person you see on the outside because inside, I’m drop dead gorgeous.” And he actually has fun doing it! He loves to criticize himself. Why?

Because it magically turns another person’s mind around to switch to argue the opposite view of the view they might have once had. You see, nobody wants to be recognized as a bad person.

If you said something like “I know, everyone says I drive an ugly car. I know you probably think you wouldn’t in a million years ever date a guy who drives a car like this because you think he’s a weird guy just because of this car etc..” more often than not, the woman/person will say “No way. I wouldn’t think that of you!” This is pretty straight forward skill, isn’t it?

The trick is to determine before or while you’re communicating with them what the other person might have an objection towards. Then, YOU be on the one to raise the objections first! Now just think of a time in the future and ask: how better would your conversations go as a result of applying this strategy?

Influence: How to Supercharge and Accelerate it

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It only makes sense that when you hypnotize people, whether you’re using stories, quotes or language patterns or any other tool you’ve learned in these articles, that you add urgency to act now. This is one of the many mistakes I see with most salesman and seducers. They get people so worked up emotionally, yet they fail to get them to act on those feelings now. You see, people act on emotion and justify it with logic. So of course, you need to get people to FEEL things to get them to act. And you do that by applying one or more of the following techniques:

Technique # 1: Punctuation Ambiguity

You’re going to see later in these articles more examples of ambiguity and how it can be used, but since you’re just now first learning about it, let me tell you what it is. Punctuation ambiguity is when you can’t tell when a sentence ends and another begins. For example, look at the following sentence: “… and it’s so interesting how you can just do that. Now, with me, I know that when I feel that…”

The hidden command in the above sentence is “Just do that now with me” even though there is an end of a sentence and a beginning. Now, it adds a sense of urgency, doesn’t’ it? You’re telling them to “do that NOW” not later. The added BONUS is to do it now with you! Of course, it’s obvious that when you tell people to do things now it creates a sense of urgency. Punctuation ambiguity gives you the leverage to indirectly tell people to act now. It’s easy to apply. Here are some more examples of how you can apply punctuation ambiguity.

•   (command at the end of sentence). Now, …

This is simply the act of creating a hypnotic command using a sneak phrase, and moving on with what you’re describing by saying “Now” and continue with your pattern or speaking.

•   Right? Now, let me…

You’ll notice the above statement kicks even more power into your urgency. You aren’t telling the person to do it now, you’re telling them to “do it RIGHT NOW”.

Here are two examples of how it could be used so that you understand how you can apply it:

•   Since you’ve read this far, it’s obvious you want to learn how it’s done, right? Now, before you jump ahead and do that, there’s one last thing you need to know.

•   Apparently by what you’re telling me, this is exactly something you want to get a hold of right? Now, what is it exactly that makes you feel you’re making the correct choice?

So when you’re creating your language patterns, be sure to include this application as often or as much as you can to ensure the person will not delay to act now.

Technique # 2: Coloring the feelings

This skill requires deep rapport with another person and an attitude that things are “neat.”

What do I mean by that? Let me illustrate it for you:

I was talking with a woman and she was having problems with her elderly mom.

You see, her mom was for a lack of better words — losing her mind. She was very old, forgetting things and becoming very cranky with other her. If she couldn’t find something, she’d blame this woman that she stole it, misplaced it or some other irrational or untrue reason. When she came to me, she told me that she knew that her mom was just loosing it, but the problem was that it was really aggravating her tremendously. She spoke of how she would “snap” back at her and lose her patience and felt guilty about doing those things. She wanted it to stop.

So I said to her “hey, let’s try an imagination experiment. Why don’t you imagine yourself in the situation that aggravates you so that you begin to feel those unpleasant feelings one last time.” (Notice how I imply by presupposing she’s only going to feel those feelings once more and never again!)

She went back in the past and I noticed her physiology change (her eyes squinted, her face flushed, she clenched her jaw). I said “great. Now that as you’re now feeling this feeling for only one last time, if I were to completely remove that feeling from you and hold it in my hands so that you can look at it… now, you’re probably not aware that there is a color to this feeling but if you were to see that color, what color would it be?”

And she said it was orange.

(Note: For a lack of a better way to explain what I did, I basically asked her where she felt that feeling and she pointed in her chest and then, I simply “pretended” to reach inside of there and draw this feeling out. And as I held this imaginary ball of energy in my hands, I moved my fingers around to make it more real to her.) Once she told me the color, I asked her what positive feelings can we add to that color so that it no longer is negative because it’s too infected with exciting new powerful positive emotions. She kinda hesitated… so I asked her “What about playfulness, could we add that feeling?” She agreed.

And I said “How about forgiveness, could we add that too?” She agreed again. So here I am with my other hand putting in new feelings inside this imaginary ball in my hand. I proceeded to say “Wow, this feeling I’m holding is already beginning to feel better.” And once she understood she could put any feeling in there, she named of several other positive feelings she’d like to add.

And once we were done with that, I simply asked her “Now that all these new feelings are inside here, what happens if I completely reach in there and pull out all the negative feelings only as fast as the rest of the positive feelings make you feel better?”

Instantly her physiology changed. I asked her again while reaching into that imaginary ball “is it okay for me to remove these negative feelings right now (taking them out and pulling them away from her) or would you rather me just give them back to you (and I hesitated to put them back in the ball) and she replied “no, I don’t want them.”

Note: This is fractionation. We talked about opening and closing the door in a previous article. Remember it’s important to compare on contrast with feelings you’re replacing.

So I proceeded to say “So Now that those negative feelings are removed and dissolved completely and forever, you’ll probably notice that the color of the feeling I’m now holding has changed, hasn’t it?” And she agreed by telling me it was now purple. I said “great, now as I hold this new purple feeling outside of you, in just a few moments you’re going to experience an instant positive change for the better as I put it back in you. As the matter of fact, you’re probably not aware of the fact that you already feel better, but you’re about to feel even better still.”

I put the energy back into her chest and said “now, notice how much better you feel about the situation. On a scale of one to ten, how do you feel?” She replied “7!” “Great. Now how surprised would you be to find out that’s only a taste of how good you really can feel because I invite you to notice what happens as that color begins to grow… filling your entire chest… working it’s way through ever cell of your being. Multiplying and absorbing itself as comfortably as you allow it to.

Now, on a scale of one to ten, tell me how you feel and she said “20!” Three weeks later I get a phone call. It was her on the other end. She not only reported that her relationship with her mom improved, but her mom didn’t accuse her of anything like she used to. Could it be because she believed and put her intention out into the universe she would rather experience different things with her mother instead?

I think so! She attracted me and my mind tools into her life to change her situation. But notice how I used the color of the feeling and MULTIPLIED and EXPANDED that feeling inside her. You can do the same thing with other people. Now I’ve used this example to show you how to help people. However, you can also use it to accelerate sexual or loving and trusting feelings in another – or anything else you can think of!

A great way to introduce this method is to simply say “I was reading these articles the other day that showed me a “neat” little process that allows you to feel incredible.” Naturally, the person listening to you will be curious about it. Now suppose you’re trying to get a woman to be with you. OR a man. It doesn’t matter, it’ll work for either side.

You could begin by saying “Let me ask you something. When you’re really attracted to a person, when you really feel that sense of incredible closeness with them, what’s the first signal you get on the inside that let’s you know “yes, this is the one?” Then, you can pull that color out. Show it to them. Ask them to verify its color. Put it back in them. Then, expand and multiply it.

KEY POINT: you must ask them on a scale from one to ten how it feels before and after you expand the color simply because you’re making it more real to them. Since you’re asking for their participation, it MUST be real because THEY will make it real in their own mind.

So what you’re doing while applying this is you’re boosting the sense of urgency to act on those newly powerful feelings of attraction, lust, love, sexuality etc.

I encourage you to apply this technique with people that you already know. Practice with your spouse, or friends to get the hang of it.

Technique # 3: You won’t get it if you don’t act now

This is simply a “you’re going to experience pain in the future if you don’t do what I say” technique. As in, if you don’t act now, you might miss out on an opportunity, or you might continue to have this problem. OR you’ll kick yourself later if you don’t act now etc. In short: you’re showing them to pain of not acting. You already got a glimpse of this in a previous article, but it bears repeating for the sake of getting people to respond or to act now with no delay.

Men call me all the time and ask me “What’s the best way to get a woman to want me to be hers without delay?” I always tell them to create urgency. And the best way to do that is by telling her a quick hypnotic story. Here’s an example (by the way, women can do this too!): Simply tell a story like:

“You know, I had this friend who was meeting with a woman for the first time, and they were getting along really well. But the woman was being (talk about how she has been with you so far). For example: rude, stand-offish, skeptical, distant -anything that causes her to hesitate to be with you that you’ve noticed. And proceed to say:

“And you know, this guy was a great guy to be with. I mean, he’s never had a problem with attracting women. He’s confident (list all your positive qualities here). And if you knew him for any time at all, you’d know right away that he’s a perfect man to be with.” (Notice the punctuation ambiguity coming up).

“Now, this woman seemed like she didn’t want anything to do with him. Well, needless to say that over the next week or so, he found someone else. In fact, he found MORE than one woman to enjoy his time with. But this woman that made the mistake of not giving this guy a chance couldn’t stand it. She called him all the time, asked his friends about him… I think it’s because she made the biggest mistake by letting him go and she knew it.”

“Have you ever been in a situation like that? I can honestly say there were a lot of times where I was too quick to judge another, and missed out on some great opportunities. So I’ve learned to give everyone a chance because you never know… this person could very well be the person you’ve been looking for all along… the person who can touch you just the way you liked to be touched on the inside…. the person who can (fill in the blanks!)”

As you can see, this method touches some very deep rooted emotions such as jealousy; missing out etc. it’s extremely powerful. Now of course, it’s not necessary to have to go on and on about it as I have.

You could create simple one-liner suggestions like “Yeah, this woman friend of mine met a guy once and was stupid enough not to be with him and years went by before she met up with him again, And believe it or not, she fell madly in love THIS GUY. We joke all the time about how she could’ve experienced those loving happy and joyful feelings all along but instead punished herself for three years depriving her of it.”

Yes, it’s sneaky. Yes, it can seem cruel. However, if this technique wasn’t given to you, then it would be used against you without your awareness and that would break my promise to you. Use these techniques with caution. Check your ethics and morals before you apply any of these strategies because you’ve probably realized by now dozens of different “themes” you can apply this skill with. Haven’t you?

Technique # 4: P.S. In Writing.

If you’re creating sales letter or love letter, if you add a P.S. at the bottom creating urgency to act now, you response will go up tremendously. Studies show that in a sales letter, the P.S. is the second thing read on your material. Your headline being the first. The best advice I can give you to come up with powerful P.S. lines are simply to keep it “theme” related to the subject at hand. For example, if you’re selling a book teaching person how to make a cake fast, and you headline says:

“How to Make a Cake in Two Minutes”

Your P.S. could hypnotically read: “Remember, you’re finding out in just minutes from now how you can bake a mouth watering cake in Two Minutes or less, or your money back.”

Basically, you’re re-emphasizing the main benefits. If you want to come up with excellent P.S. material, simply begin what professionals like to call a “swipe file.” A swipe file is basically a collection of sales letters that compel or compelled you to make a purchase.

Look at the headline, the P.S. as well as the other elements of the letter. Not only will you come up with a collection of P.S. but you’ll also compile other useful information too. Start your swipe file today. It will prove to be your most valuable asset. In love letters, it can just as easily be applied. Or any other letter for that matter. Just keep it theme related.

For example, if you’re sending your soon to be date a letter and talk about a concert the both of you are going to… since I’ve found out that a lot of women like to “not go” for their own reasons at the last minute, you could emphasize with your P.S. “I waited in line for three hours to get these tickets. If I wouldn’t have, we wouldn’t have been able to go to it because they sold out in only two hours. But you know what? Since we’re going together, all that time standing in the rain was well worth it.”

Unfortunately, people act on guilt. It’s extremely powerful. And of course, check your ethics and if I didn’t share with you this technique, it would be used against you thus breaking my promise to teach how to protect yourself. But you can certainly make your P.S. in a letter more positive. You can simply tell them to call you when they get a chance. To remember a certain point — anything!

The quickest way to learn is to test out different ones and record the results. Once you find one that works, you can use it over and over again. So you see, there are 4 solid proven tools that allow you to create urgency in another to act now. Be sure to include them in your hypnotic adventures.

Have fun!

Discover The Secret To Easy Selling

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What’s the secret code? Before we get to that, just let me tell you about how easy it is to apply in every area of your social life because it doesn’t just apply to just selling! It can be used for anything.

I’m only using selling as the example. So if you’re not into selling, that’s okay. Keep reading about it. One day, I was talking to my friend about nothing to do with selling. I applied this strategy. It worked. We were talking about how he should focus on something else. You see, he was focusing on all his problems. So, the universe gave him all those problems to experience until he learned to focus differently. So basically I told him about how he needed to focus on what he’d rather experience instead.

Over and over and over again I kept repeating to him about how he needed to experience and imagine what he’d like to experience instead.

So as I did this, I noticed that he was finally starting to get it. “You see, focusing on the things that you don’t want bring you more of what you don’t want. What you need to do is to instantly find yourself focusing on the things that you do want to happen instead.”

Later in the conversation, I said to him again “And as you focus on those things that you do want, notice how that the more you do this, the better you feel. And the better you feel the faster the world brings those things onto your life to experience because you’re focusing on the things that you want instead. And that just feels great, doesn’t it?”

Are you beginning to see where I’m going with this? Repetition! This is the secret code! As you talk to other people, be repetitive. Say the same command over and over and over again.

My cousin was doing a car wash for to raise money for their school cheerleading program. Naturally, she came to me and said they wanted to be really busy, raise a lot of money and since that I was a marketer, to give her advice as to how they could raise a lot of interest. So, I simply told her to stand out by the road with a sign that said:

SUPPORT THE CHEERLEADERS GET YOUR CAR WASHED FEEL GOOD

SUPPORT THE CHEERLEADERS GET YOUR CAR WASHED FEEL GOOD

SUPPORT THE CHEERLEADERS GET YOUR CAR WASHED FEEL GOOD

People drove in like mad to “get their car washed” that day. They felt good about supporting the cheerleaders, too! This concept is not new. It is sadly overlooked by salesmen. Why?

Instead of saying over and over again to “buy now” or to “place you order” or to “fill out the contract” they don’t. And every time they don’t apply this secret, they’re probably losing the sale that was rightfully theirs.

Test it and see. And of course, you can use the things like “ambiguity” which is nothing more than a word that sounds the same but is spelled differently.

As in “by” or “buy”

Now, think about how many times you can use the world “by”.

Here are some examples”

“By now, you’ve probably…”

“By the way, when you…”

“Just by acting on this deal today, you’re…” By the time you finish…” See how powerful this can be? If you were to spread this out in your sales letter and continue to use the word “buy” whether it’s spelled “buy or by” the unconscious mind will hear both meanings. Let me say that again: it hears BOTH meanings.

So if you’re using the word “by” they aren’t going to consciously think “BUY” but unconsciously they will. Vise versa. Sneaky?

Yes. But it works. It never ceases to amaze me that the more you tell someone the same command, the more likely they are going to act on it. That’s the truth plain and simple. This isn’t rocket science. However, most people that try to persuade others don’t apply this easy skill. Now, you could argue that people don’t want to hear the same thing over and over again. Well, you don’t have to say the same thing over and over again.

For example, when you’re using a language pattern, you don’t have to say “go out with me” five hundred million times to get them to respond. So, what is the magic number? I used to ell people to do it at repeat the phrase or similar one at least three times.

However, 7 seems like it is a more accurate number.   But to be safe, apply it at least 3 times — no less. And remember, you don’t have to say the *exact* same thing. Remember the example I gave you about using the word “by” in replace of the word “buy?”

Now let’s go back to the example where I talked about getting a person to go out with you. Instead of saying “go out with me” five hundred million times, you can say other things like:

“Enjoy spending time with me at a later date” “Find yourself wanting to spend more time with me” “Gee, it sure is something wonderful that we’re experiencing, it’s too bad we probably won’t ever see each other again…”

“What steps could we take to ensure that we will be able to enjoy each others company again?”

Notice how they are all “theme related”.   You aren’t really saying the same thing but you are saying something similar. It produces the same result. When I’m selling something, I’ll of course use the word “by” a lot, but I’ll also say things like “enroll” or “sign up” or “let’s draw up the contract” and other similar phrases. See how easy this is?

So, repetition is your secret code. There is nothing more powerful than applying this secret. In fact, you’re probably going to have incredible success just applying this one unconscious communicating secret alone! Why? Because it works.

The proof is in the pudding. Go out in to the real world and see what this can do for you. You can also use this blatantly.

I don’t know how many times I’ve just said the command over and over again right to their face without any other hypnotic support (sneak phrases, stories etc).

I remember talking to my girlfriend a couple of years ago. I said to her in the middle of the day “go to bed with me” and she said no. So I said again “Go to bed with me” and she said no again. I then said “just come lay in bed with me” and she finally said “fine.” Repetition. Even if you’re being blatant with it, it works!

… now, if I only would’ve thought to use the word “because”.

Another time I used this blatantly was when my girlfriend at the time was moving out. She didn’t like how our relationship was going.

And so I said “Please stay with me” And she said no. So I said again “Please… stay with me and work things out.” Again she refused. So I said yet again “Please stay with me sweetheart, we can work this out” And she didn’t have a response. I could tell it was really beginning to sink in. I thought “one last time”… and I said “Please baby… stay with me and let’s work this out.”

The result?

She stayed and worked things out. So you see, repetition is something you absolutely need to incorporate in your every day communication. It’s nothing that you can pass off as something that doesn’t apply to you because it applies to everyone. 

Remember to use it.

How To Strategically Use Neuro-Linguistic Programming

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NLP is basically the science of the mind. It shows you how people think, and process thoughts, feelings and emotions. Once you understand how it works, you can then begin to “re-wire” so to speak people’s mind maps.

To apply covert hypnosis, however, doesn’t require knowledge of NLP. Covert hypnosis I believe is a technology in itself that may share similarities with NLP, but it does not take an understanding of how a person’s brain works to apply covert hypnosis.

Besides, I’ve read about how you can structure your language in NLP sense that doesn’t really sound too good as in “Allow yourself to notice how good it feels to open your mind and relax.” This, indeed sounds like you’re trying to hypnotize them as you talk. How can you sound like you’re innocently conversing with another person by saying “You can notice the colors on the wall, the feeling in your shoes and relax.”

There are, however ways you can soften this clunky verbal language NLP teaches us by using sneak phrases. You can also use what is called presuppositions and linguistic binds.

Let’s talk about them right now as they are considered NLP. Presuppositions are simply a way to structure your language to cause a person to believe something in fact is happening or is going to happen. A famous presupposition hypnotic sneak phrase is “when you” because it implies you will undergo the situation, condition or circumstance you describe.

“When you read these entire articles you’ll have more power than most people you meet and that feels great, doesn’t it?” What the above statement does is it says “you’ll read this entire book and feel great knowing you have power over most people you meet.”

The fact is, however, most people don’t notice you’re telling them what to do. So they just comply or obey your commands. It seems like to them that you’re saying IF you decide, when you’re really saying TO decide. However, it still leaves a sense in the person that they have a choice, even though you aren’t giving them one. Another example of a presupposition is to say something like “later in the presentation I’ll show you how you can do that but for now.”

What this presupposes is that the person will be listening later in the presentation. I see this in writing a lot. A great hypnotic sales letter will have something like “Later you’ll read about how you can apply this secret but for now…” Again, you’re basically telling the reader that they’ll read about it later. That they are in fact going to be reading the rest of the letter.

This is a big part of selling with words. You need to get the person to read the entire letter so you have a better chance to seal the deal. Furthermore, when you write something like that above example, the person reading it will not know where they’ll be reading it so they’ll naturally read everything so they don’t miss it. Now you don’t have to say any of the above things. One sentence causes this chain reaction of thoughts, doesn’t it? By saying one simple sentence!

Presuppositions are extremely powerful. Simple presuppositions are comments like “you’re as stupid as your brother.” Now, even though the person is directly saying another is stupid, they are secretly insulting your brother as well.

I was with my cousin and she’s a tough woman and her and her husband got into an argument in front of me. The husband then said to her “You’re just as messed up as the rest of your entire family.” And my cousin replied “Don’t call my family messed up when you haven’t met them all yet.” Simply put, a presupposition as a hidden meaning in it. In this case, my cousin noticed the hidden meaning and didn’t pay attention to how he was trying to insult her. I think she did that to show him that he didn’t get under her skin and that “names will never hurt her.”

Anyway, there is always a camouflaged command or statement behind presupposing statements that isn’t said directly.

Another presupposing statement could be like “As you’re flipping through the pages of these articles, you’ll notice…”  This statement says “You’ll be flipping through the pages of these articles.” The only question is when?

A good sentence in sales copy, yeah? The way I like to think of presuppositions is to imagine the person already acting as I would like them to. Then, I simply determine how I can subtly give them an unconscious message that they are in fact going to do it. Now, here’s another strategy of using presuppositions. Basically, you give a fact, and then you begin the next sentence with a word that ends in “ly.”

Here’s an example:

“You’re learning about covert hypnosis. Obviously, you’re getting the hang of using hypnosis.”

I’d like you to observe that above statement. It sounds logical, doesn’t it? But who says you’re getting the hang of it? Me? Yes. Me. That’s it. What a sentence like this does is makes a person agree that what you’re saying is truth – even if it really isn’t. Now, the sentence doesn’t always have to begin with a word that ends with “ly.” There are other ones, too.

Here’s a list:

• Clearly
• Obviously
• Actually
• Suddenly
• Objectively
• Naturally
• Easily
• Ethically
• Apparently
• Actually
• Evidently
• Normally
• Shortly
• However
• Now
• So
• Again
• Anyway
• Duh
• Think about it
• You see
• Remember

 

This technique is simple to apply a straight forward.

•   You’re reading hypnosis. Clearly you’re going to be good with it.

•   Since you’re probably new to it, obviously you need to practice it.

•   Suddenly, you might find this next piece of information amusing.

Got it? You can use these in language patterns. You can use them as one liners. If you find yourself in a social situation and your mind says “Hey, obviously…” then use it!

Now let’s talk about linguistic binds. This is simple. It’s in the form of “the more you a, the more you b.”

Here are some other examples: “The less you A, the more you B” “The less you A, the less you B” “The better you A, The Better you B” You can apply these simple sentences in your language patterns or use them as a one-liner.

They don’t require much explanation. You’re basically telling the person to do more or less of one thing and as they do it, they will experience more or less of the other. When I was younger, I was out with a bunch of my sales associates and we were drinking late inside a hotel.

One of my associates’ wives was there, too. She was a little cocky. She challenged the rest of the group that she would be the last to go to sleep. Well, I bet her a $100 bill that she couldn’t stay awake longer than I could. For the entire 30 minutes it took me to get her to pass out, I only applied linguistic binds. I said things like “The more you think you can outlast me, the more tired you begin to feel.” And she’d reply “No.”

So I simply retaliated by saying “And the more you say no, the more you find yourself agreeing with everything I say, and the more you agree, the more tired you feel because you drink your drink more and more.” See where I’m going with this? Now, I’m not recommending you use this to win a $100. Let’s not forget that I made mistakes ethically so you don’t have to. I’m simply showing how powerful it is. In less than 30 minutes, she was sound asleep and the next morning I was $100 richer.

By the way, I gave the money back to her about an hour later. I just let her “hurt” a little to show her who she’s messing with and to teach the other salesmen about what I’m about, too. We were very competitive. Anyway, there are many uses with linguistic binds. Maybe you need to get your child to enjoy cleaning their room.

Maybe you could say something to them as they’re cleaning it like “Oh, I see you’re cleaning your room. And notice how neat it is when the more you pick things up, the better you feel, and the better you feel, the more you want to keep your room clean.”

Notice the command keep your room clean. There are hundreds of different ways you can use this (as with very technique you’re learning) and by now I think you understand how easy these tools are to apply. 

The only thing left to do is go out and use them to your advantage. And the more you use them, the more powerful you’ll become.

Two Magically Hypnotic Words

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The two words are:

•   You

•   Because

You is a very powerful word. People don’t like to hear “I, me, my, or mine” come from your mouth.

People are more interested in themselves than any other person on the face of the planet. You can find this in several different books on selling, persuasion, influence and communication. It’s something however that most people don’t do realizing there is nothing more of a turn off to someone than a person talking about themselves.

When you use the word YOU, it forces you to listen — an act that most people aren’t good at doing when conversing with others. Of course, when you apply covert hypnosis, it requires you to talk, I agree. However, a big part of persuading another person is to ask specific questions and to listen. Then, use the information they reveal to you to get them to focus on an action.

For example: When I’m talking to a woman, and I want her to feel attracted to me. I don’t just start talking about what it’s like to feel attracted to a guy using a language pattern.

Although, don’t get me wrong, it does work to a degree. But it’s a numbers game.

Remember in the last article when I talked about improving your conversions? When you use a language pattern like the one I gave you in article one, it only works with numbers. That is, it’ll work on one woman today, a when you apply with someone tomorrow it may not work. What using a language pattern over and over again does is it puts you into a stagnant position where there is no room for growth. You have to use it on a number of women before you recognize success.

As a master covert hypnotist, you must always apply what helps you to grow continuously. Your job is to convert as many sales or lovers or any other desire as often and as much as possible. So, you do that by listening. You do that by asking questions. If I’m talking to a woman, instead of me just applying a hypnotic pattern, I’ll ask her what it is that she finds most attractive in a guy.

Then, I’ll shut up and let her tell me. This way, I can play the role, or I can create a language pattern on the fly using the information she gave me.

Maybe what causes her to feel attracted is when a guy is goofy. So, I’ll act goofy. Maybe she wants a guy whose sensitive, so later in the conversation I’ll tell her a story about a time when I rescued a bird with a broken wing. On the flipside of the coin, I can create a language pattern that makes her feel that I am a goofy person.

Here’s an example:

“Have you ever met someone and immediately know that you were going to like that person? Maybe there was a specific quality like goofiness that just totally draws you in closer to that person? And as you begin to notice those qualities… etc”

Sometimes, I’ll ask who her favorite actor is so I can at times act like that actor would. By the way, this is a great way to spice up your romantic relationship if you’re already in one.

Simply ask, and be that actor from time to time. You’ll connect on a level you’ve never thought possible just by doing this.

Think about this for a minute.

Suppose I asked a woman “Have you ever fantasized about an actor as you grew up and thought to yourself that you’d like to marry that guy because you knew he would make you feel just right? … feelings you can’t feel anywhere else?”

They tell you yes and then, they reveal who it is.

Over the next few weeks, you can do your research and study about this particular actor, inherit some behaviors of this actor and begin to apply them while you’re around her.

Magically, unconsciously, she’ll begin to connect with that inner child that longs to be with a guy who can make her feel so good. Attraction towards you will begin to naturally increase.

Notice how this all communicates unconsciously. Questions are useful to you as you begin your master of covert hypnosis. You already found out how to do this in the previous articles. Utilize this skill. Remember to talk about them by using the word YOU.

Now, let’s talk about the word because…

Because is a powerful word. It causes a person to comply with your request. “Could you please turn on the light?” would not be as powerful as “could you please turn on the light because you’re closer?”

There are countless studies about this particular word. When you inject the word because into a sentence, people normally don’t even think twice about complying with your request. I think it has something do to with how we are raised. When you ask your parents over and over again if you can do something, and finally you ask “But why” and the parent says “because I said so.” And since they said “because I said so” they mean business. Don’t they? It’s the last and final reaction you’d get from your parents.

So as you’re communicating with other people, the word because used often works similarly. When you use the word because, it’s like saying to them unconsciously “It’s the last and final reason why so just accept it.”

I had a girlfriend who wanted a raise from her boss. She tried several times to get one. Then, one day she called me and asked me how she can get a raise. I simply told her to say something like “I need a raise because I have a lot of bills and because I need to make sure that I can eat properly and because I have to pay for my storage and because I have worked here for three years and because…” you get my point.

So did her boss. At this point the boss said “okay, okay, you can have a raise already.” Then he made the mistake of asking her what she had in mind.

So she started in again “Well, I need a $3 dollar raise because it helps me get out of debt and because I want to be able to make my car payment on time for once and because I need to…”

Did she get the $3 raise? Yes. She did. She called me up excited on the phone to reveal to me that she did in fact get the raise she wanted simply because she kept using the word because!

And you can do the same thing! There is no telling how powerful this is. If someone is giving you a hard time or you fear how someone might react to what you’d like to request, simply remember this word BECAUSE it’ll blow your mind what it can do for you. 

How do you think these two strategies will help you get the results you’re looking for in your social situations?

How To Insert Commands In A Person’s Mind

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This is a simple time-tested and proven way to get people to stop dead in their tracks. It will also immediately put a person into a “waking trance.” How it works is nothing complicated. The process is simple:

Say one of the statements or questions, and then follow with what you’d like them to think, feel, experience or act on. For example:

One of the questions is “Do you really believe what you thought you knew?”

Huh?

This is going to be the main reaction of most people. They are going to stop and try to figure out what you just said. It confuses them. So as they are trying to figure it out, you’ve created a blank spot in the persons mind. There is a whole world of endless possibility of what you could place in there.

Here is an example of how it could be used:

Suppose there is a person you’re negotiating a sales deal with. And the person you’re talking to is someone that does not agree with something and holds a strong opinion about a particular area of the deal. You proceed to say “Do you really believe what you thought you knew? I mean, you want the best for your company, and you know it’s what you’re getting here today, right? Now, tell me aren’t on the same page, we are, aren’t we?”

Have you ever seen the movie “Gone Fishing” with Danny Glover and Joe Pesci? There is a part in that movie where the salesman says “Now I’m not being honest with you if I’m not lying to you…”

I remember as he said that, I sat there and had to figure out what the heck he was saying, and I missed a part of what he was saying after that (hypnotic commands). I had to rewind and watch it again. Of course, I don’t recommend you use it in the negative way or to be a sneaky snake oil salesman or persuader like the character in the movie. But if you were to watch that movie and notice that part, you’ll completely understand how the brain busters work.

He also used a lot of hypnotic selling patterns. However, they are used unethically. It’s a good part of the movie of course where you can learn the process of how covert hypnosis should work and sound. Just subtract all the unethical means from it and you’ll get the just of it. So, remember, say the brain buster sentence, and follow up immediately with commands for your listener to unconsciously process.

Here are the questions:

•   Do you really believe what you thought you knew?

•   If you expected me to believe that, you wouldn’t have said that.

•   Why are you asking me when you don’t know for sure?

•   Your question is what you knew it would be, isn’t it?

•   How do you stop a thought once you get it?

•   Could you give me… an example… would be helpful.

•   Your response says what you’re unaware of.

•   Do you believe what you knew you thought?

•   I understand what you’re saying, it doesn’t make it true.

•   You can pretend anything and master it.

•   What happens when you get a thought?

 •   Are you unaware of what you forgot?

•   The less you try, the more you’ll agree.

•   Why are you agreeing with what you already know?

•   Why would you believe something that is not true?

Now, aside from causing a person to lose their thoughts as you say any of the above examples, you can also do what I like to call a “Fill in the blank” strategy. Basically, when a person begins to say something, you can finish their statement and plug a hypnotic command in their brain.

For example:

Suppose you’re talking to someone and they begin to say “I was in the store the other day” and you interrupt and finish that statement by saying “And you felt this strong attraction to be with me.”

The interesting part about this strategy is the person usually laughs – especially if you’re being playful about it. When a person laughs at your commands, you can take that as a sure sign that your command did enter into their unconscious mind. Laughter is a very accurate indicator that they have accepted your command. This strategy is simple yet just as powerful. Of course, later as you learn about hypnotic patterns, you’ll learn that you need to embed the same command at least 3 times to ensure they’ll act on it.

So don’t expect to interrupt a person, and “fill in the blank” expecting them to comply right away. Instead, utilize this tool as a way to deliver a command once. 

Then, move on to another strategy taught in these articles to deliver the same commands.

More on Sales Persuasion Techniques

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5. What is different?

Well, when they act on you’re trying to get them to do, what is different? Answering this last question builds up to the final one, and that is the call for action. In this step, it only helps to stress the benefits one last time. What different results will they experience?

Example: instead of being heckled, they will experience approval.

How differently will they feel? Instead of being annoyed, they will have a sense of pride. How differently will they be treated? People will accept and approve the individual. How differently will their future be?

They’ll experience the joys and pleasures they’re searching for by owning a new car. How different will they be starting the moment they act? They’ll feel relieved. The person will be happy, excited and eager to experience the approval and positive treatment from others.

 Form this point, you can then point out a few of these distinctions. If you were to think of this as a summarization point of your sales presentation, then you’re on the right track.

 

6: What should they do?

This is simply something people don’t do time and time again – tell people what they should do! If you get someone hyped up about taking an action, you don’t want to sit back and wait for them to act on their own. No. Instead, push them to act by simply saying, “So you’re ready to buy now I take it?”

Here are some other examples:

•   Order now

•   You know, if you go ahead and place your order today, would you be paying in cash or will you be using a credit card?

•   Buy now

•   Act today

•   Sign up right away to receive these benefits

Of course, this is the last and final step. I guarantee when you apply them all, you unleash a powerful synergy.

Sales are made much easier and more effectively. You see, it’s okay to have a structure to follow. These steps aren’t a rule and it’s not necessary to apply them all every time. Remember, you can tailor your applications as you see fit or as they are required. For example, you may apply the 3rd step first, and the 1st step the fifth time. It doesn’t matter. Look for accurate timing.

You see, some salesman will have a proven set procedure. That is, they’ll do the same presentation over and over again. Even though this is successful to a degree, it puts a stagnant stop on the selling game. It becomes a numbers game only. What you need to learn to do as a salesman is to learn to apply proven strategies that give you the ability to increase your sales conversion.

For example: When you write your sales letter, in stead of working to get more traffic to your site and converting the same number, work the sales material and the e-mails to increase conversion of sales.

If you’re in person, you’re odds greatly increase to make the sale if you utilize the above 6 steps in this article. Learn how to apply them, and understand the reasons behind it. Once you begin to apply them, sit back and watch them buy without resistance. 

On one last note… this technique also applies outside of selling. Notice how it can be used in virtually any social situation!

How Can I Relate To My Customers?

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4. How can I relate?

This again is the process of relating to your customer. In the last question, you learned about how instead of guessing what they’d like to buy something for, you asked! Now that you know, it’s important you relate to their problem. And you do it by using the following two tools:

•   Tell a story

•   Use Quotes

Tell A Story:

If I had to dub what the most powerful skill of covert hypnosis is, I would say “Storytelling.”

Here’s why:

When you tell a story, the person has to relate to it by putting themselves into the shoes of the characters in the story. Once they are in those shoes, you can plant any idea, thought, thought of action or behavior you desire.

That’s an awesome power. So simply put, if you want to jump inside someone’s mind, grab hold of the steering wheel, and turn their thoughts into any direction you want, tell a story. For ease of understanding and so that you get the entire process of the six questions down, let’s go back to that same guy who was looking for a car because he wanted to be admired and treated with respect.

Look at an idea of how you could go about telling a story that relates:

“Oh, man. I don’t blame you for coming to look to get a new car. There’s a certain amount of pride and sense of joy and well being when you don’t have people nagging you all the time and making you feel like you don’t belong, and even worse, staying away from you just because of what you drive.

That reminds me of a guy I had met who was in college. His parents gave him this jalopy car. I mean, when he brought it in here his bumper was falling off, his windshield was cracked – we could give him barely anything for a trade in because of those reasons and some other small reasons that depreciated the cars value. But that didn’t matter to this guy because he simply tired of being heckled and embarrassed of the car he drove. He said he was willing to do anything to come up with the money for a down payment. He was ready for a change of circumstances and he knew that once he had a new car, his life would be dramatically different. So we talked a while, and we became pretty good friends fast. I knew what he wanted and he knew that I was the only guy who could give it to him. So we developed a trust. We got along well and we still talk today.

So few weeks later after he bought a car – a car he wasn’t even planning on getting that cost a few more bucks because he figured “Hey, what the heck, if I’m going to buy a car, I mine as well get the best I can get!” he came back here with a hot blonde smiling. After talking for a bit, he started telling me about how he noticed immediate advantages to owning his new car. So, every year or so he comes back in here to buy a new one. Car shopping with us is one of his favorite things to do.

But hey, it sure is interesting what a thing like a car can do for you, right? Now, just think about what would’ve happened to this guy if he would’ve walked out without one. He’d probably be alone in an apartment without friends still thinking about buying a new car. Or, he’d buy something used that was the same as his previous car, or even worse. So I guess this guy got the best of both worlds. He’s got the girl, and the prestige and pride of owning a new car.” Now, need I say more? Just look at all the things that this story unconsciously communicates! Can you spot them all?

Here they are:

•   We aren’t going to give you a big trade in

•   Come up with the down payment no matter what

•   Your life will be dramatically different

•   Like and trust me and get along with me fast, and come back every year or so to buy a car from us

•   Buy a car more expensive than the one you originally thought of getting – just go all out and get the best you can afford

•   You could get a girl – a hot blonde, too!

•   If you don’t buy one, your problem won’t be solved and it might just get worse

•   So buy a car and get the best of both worlds

Now, notice how the story also relates – which is the question you’re trying to answer. It would be plumb stupid to start telling a story about some guy who bought a car because he wanted his kids to be safe in case of an accident. In this case, it’s probably last on this customers mind!

Again, this is where most salesmen go wrong. They try to lay on every benefit they can think of – but if the person doesn’t want that benefit or if they didn’t ask about it, don’t make it complicated sale. Make it an easy one. Stop guessing and start asking! In any case, do you see how powerful stories are? Just think about how you can apply a story to your current situation. The power truly is in your hands.

Using Quotes:

Repeating what another person says is a great approach to not only covertly influence a person, but to also emphasize further credibility. You already learned about how to accomplish establishing credibility using quotes by means of testimonials with question #1.

However, using what other people say has the same effect as a story. Think about it. When you repeat what another person said, in the same moment you’re saying it, the person unconsciously will associate you as the person who is saying it, and they are the listener or vise verse depending on the story.

So in essence, even though you are saying it as if another person is saying it, unconsciously, you’re directly saying to that person OR they are directly imagining themselves saying it to you. Simultaneously, you’re being removed from the picture *consciously* and so therefore you can say anything you want without them being offended.

A great example I like to give people is if you’re a man trying to seduce a woman, and you say something like “I was in the store the other day and I watched this guy walk right up to a woman and say Can you just imagine me and you making out, getting naked and you’re getting so hot just thinking about it, you can’t help but to just want to act on it now and think oh, let’s go do that?”

Then you’ll get the idea how it works. It’s pretty sneaky, isn’t it? And notice how the woman won’t get offended because it’s not like you’re saying it to her directly – even though you are saying it directly to her unconscious. What a gem of a technique!

It’s probably the easiest technique you can use of covert hypnosis. Just think about what you want to say to the person directly, and put it into context of what you “overheard” another person say, and voila!