What’s the secret code? Before we get to that, just let me tell you about how easy it is to apply in every area of your social life because it doesn’t just apply to just selling! It can be used for anything.
I’m only using selling as the example. So if you’re not into selling, that’s okay. Keep reading about it. One day, I was talking to my friend about nothing to do with selling. I applied this strategy. It worked. We were talking about how he should focus on something else. You see, he was focusing on all his problems. So, the universe gave him all those problems to experience until he learned to focus differently. So basically I told him about how he needed to focus on what he’d rather experience instead.
Over and over and over again I kept repeating to him about how he needed to experience and imagine what he’d like to experience instead.
So as I did this, I noticed that he was finally starting to get it. “You see, focusing on the things that you don’t want bring you more of what you don’t want. What you need to do is to instantly find yourself focusing on the things that you do want to happen instead.”
Later in the conversation, I said to him again “And as you focus on those things that you do want, notice how that the more you do this, the better you feel. And the better you feel the faster the world brings those things onto your life to experience because you’re focusing on the things that you want instead. And that just feels great, doesn’t it?”
Are you beginning to see where I’m going with this? Repetition! This is the secret code! As you talk to other people, be repetitive. Say the same command over and over and over again.
My cousin was doing a car wash for to raise money for their school cheerleading program. Naturally, she came to me and said they wanted to be really busy, raise a lot of money and since that I was a marketer, to give her advice as to how they could raise a lot of interest. So, I simply told her to stand out by the road with a sign that said:
SUPPORT THE CHEERLEADERS GET YOUR CAR WASHED FEEL GOOD
SUPPORT THE CHEERLEADERS GET YOUR CAR WASHED FEEL GOOD
SUPPORT THE CHEERLEADERS GET YOUR CAR WASHED FEEL GOOD
People drove in like mad to “get their car washed” that day. They felt good about supporting the cheerleaders, too! This concept is not new. It is sadly overlooked by salesmen. Why?
Instead of saying over and over again to “buy now” or to “place you order” or to “fill out the contract” they don’t. And every time they don’t apply this secret, they’re probably losing the sale that was rightfully theirs.
Test it and see. And of course, you can use the things like “ambiguity” which is nothing more than a word that sounds the same but is spelled differently.
As in “by” or “buy”
Now, think about how many times you can use the world “by”.
Here are some examples”
“By now, you’ve probably…”
“By the way, when you…”
“Just by acting on this deal today, you’re…” By the time you finish…” See how powerful this can be? If you were to spread this out in your sales letter and continue to use the word “buy” whether it’s spelled “buy or by” the unconscious mind will hear both meanings. Let me say that again: it hears BOTH meanings.
So if you’re using the word “by” they aren’t going to consciously think “BUY” but unconsciously they will. Vise versa. Sneaky?
Yes. But it works. It never ceases to amaze me that the more you tell someone the same command, the more likely they are going to act on it. That’s the truth plain and simple. This isn’t rocket science. However, most people that try to persuade others don’t apply this easy skill. Now, you could argue that people don’t want to hear the same thing over and over again. Well, you don’t have to say the same thing over and over again.
For example, when you’re using a language pattern, you don’t have to say “go out with me” five hundred million times to get them to respond. So, what is the magic number? I used to ell people to do it at repeat the phrase or similar one at least three times.
However, 7 seems like it is a more accurate number. But to be safe, apply it at least 3 times — no less. And remember, you don’t have to say the *exact* same thing. Remember the example I gave you about using the word “by” in replace of the word “buy?”
Now let’s go back to the example where I talked about getting a person to go out with you. Instead of saying “go out with me” five hundred million times, you can say other things like:
“Enjoy spending time with me at a later date” “Find yourself wanting to spend more time with me” “Gee, it sure is something wonderful that we’re experiencing, it’s too bad we probably won’t ever see each other again…”
“What steps could we take to ensure that we will be able to enjoy each others company again?”
Notice how they are all “theme related”. You aren’t really saying the same thing but you are saying something similar. It produces the same result. When I’m selling something, I’ll of course use the word “by” a lot, but I’ll also say things like “enroll” or “sign up” or “let’s draw up the contract” and other similar phrases. See how easy this is?
So, repetition is your secret code. There is nothing more powerful than applying this secret. In fact, you’re probably going to have incredible success just applying this one unconscious communicating secret alone! Why? Because it works.
The proof is in the pudding. Go out in to the real world and see what this can do for you. You can also use this blatantly.
I don’t know how many times I’ve just said the command over and over again right to their face without any other hypnotic support (sneak phrases, stories etc).
I remember talking to my girlfriend a couple of years ago. I said to her in the middle of the day “go to bed with me” and she said no. So I said again “Go to bed with me” and she said no again. I then said “just come lay in bed with me” and she finally said “fine.” Repetition. Even if you’re being blatant with it, it works!
… now, if I only would’ve thought to use the word “because”.
Another time I used this blatantly was when my girlfriend at the time was moving out. She didn’t like how our relationship was going.
And so I said “Please stay with me” And she said no. So I said again “Please… stay with me and work things out.” Again she refused. So I said yet again “Please stay with me sweetheart, we can work this out” And she didn’t have a response. I could tell it was really beginning to sink in. I thought “one last time”… and I said “Please baby… stay with me and let’s work this out.”
The result?
She stayed and worked things out. So you see, repetition is something you absolutely need to incorporate in your every day communication. It’s nothing that you can pass off as something that doesn’t apply to you because it applies to everyone.
Remember to use it.